FinTech Alliance company Cardlytics is set to buy a cashback platform.
Dosh enables other companies, like FinTechs and financial institutions, to provide the right offers to the right people.
Cardlytics partners with financial institutions to run their loyalty and rewards programmes.
The deal is set to be worth $275mn in cash and stock.
What does this mean?
Dosh will be combined with the Cardlytics platform so the company can offer more to its partners, and improve advertising overall by offering more targeted rewards.